Our Story
This didn’t start in a gym. It started in a dark place - rock bottom, staring in the mirror, fed up with the excuses, the self-hate, the person I’d become.
No one was coming to save me. And somewhere in the middle of all that pain, a voice said:
“I can’t keep living the rest of my life this way.” This ends now.”
That was the first brick. Not a transformation. Not a six-pack. Not a success story. Just a decision. To stop running. To take ownership. And to rebuild - one small, consistent action, taken day by day.
OnusCreed was born from that moment.
What Is OnusCreed?
The word Onus means responsibility. A burden you choose to carry.
A Creed is a set of principles you live by, no matter what.
Together, OnusCreed means living by a code of personal responsibility.
Own it. Live it. Be it.
What We Stand For
We built OnusCreed on one simple belief:
No matter how far gone you feel, how many times you’ve failed, or how overwhelmed life is right now, change is possible. You are not stuck.
But it’s not going to come from gimmicks, shortcuts, or wishful thinking. It’s not going to come from lying to yourself. It comes from ownership, relentless effort and brutal honesty.
We’re here to help you take control - mentally and physically - and become someone you're proud of. Someone who doesn’t back down when life gets hard. Someone who shows up anyway.
This isn’t just a fitness company to us.
It’s a standard.
A mindset.
A creed.
Welcome to OnusCreed - Own it. Live it. Be it.
Our Core Values
This isn’t just branding fluff, it’s a code we live by. The standard we hold. We don’t just talk them, we live them.
Own Your Sh*t
We take full responsibility — for our actions, our decisions, our mistakes, and our outcomes. No excuses. No blaming. No victimhood. Even when something isn’t our fault, it’s still our responsibility — because outsourcing responsibility means outsourcing our growth.
Keep It Real
Authenticity is non-negotiable. We speak the truth — even when it’s uncomfortable. We hold up the mirror — not to tear others down, but to push them to raise their standard.
Never Quit
We don’t retreat when it gets hard — we force our way forward. Obstacles don’t stop us. Doubt doesn’t shake us. We endure. We adapt. We finish. No matter what. Pain is part of the process — we embrace it. Comfort is the enemy — we reject it. Because growth lives in places our mind tries to avoid.
Execute
We don’t just dream. We don’t just hope. We don’t wait around to acquire more knowledge. We execute. We move first — and pivot if needed.
Knowing is not enough. Success doesn’t come to the passive — it answers only to those who act.
Keep Your Word
We do what’s right — not what’s easy. Our actions align with our words, even when no one is watching. Promise made. Promise kept.
Raise the Standard
Good enough isn’t good enough. We don’t coast. We don’t settle. We hold ourselves to a higher standard. Because how you do one thing is how you do everything.
Lead by Example
We don’t tell others what to do — we show them. We live it. We breathe it. We embody the discipline, the work ethic, and the mindset we expect from others.
True leadership isn’t about titles — it’s about embodiment.
Rise Together
We rise by lifting others. We challenge each other, support each other, and win together. It’s still your fight, but you don’t have to fight it alone. Alone we survive. Together we dominate.